10 CEO Apologies That Made Things Worse

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10 CEO Apologies That Made Things Worse

Sorry not sorry! Join us as we count down our picks for the most insincere, tone-deaf, and downright cringeworthy corporate apologies ever issued. From crying selfies to blaming customers, these CEOs somehow made bad situations even worse with their attempts to say "I’m sorry." Our countdown includes Tony Hayward’s infamous "I want my life back" after BP’s Deepwater Horizon disaster, Chip Wilson’s body-shaming remarks at Lululemon, United Airlines’ "re-accommodation" fiasco, and Brendan Whitworth’s non-apology during the Bud Light controversy. Which corporate apology makes you cringe the hardest? Let us know in the comments!

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#Corporate #Scandals #CEOs #BP #UnitedAirlines #Volkswagen #BudLight #PapaJohns #Lululemon #PR #Crisis #Business

Date: February 12, 2026